Thursday, April 8, 2010

Reviving the Blog

Okay, new year, new committment to having an online presence. Yes, we could wax poetic about the best intentions of mice and men, but the truth of the matter is that it takes a lot of time to keep going on something like this, and clearly, Christine and I both suck at it. It's not that we lack the ability - I think both of us are pretty tech-savvy for 40-somethings. The primary obstacle to our electronic presence is simple lack of time; the reality of picture framing is that we must build everything we sell, so there's always work to do, even during the painfully slow winter months. Add in building maintenance, paperwork, cleaning and working with clients and we find that we could always use a few more hours in each day. I suppose nearly everyone feels this way, so it's a pretty lame excuse...

We've essentially abandoned the traditional webpage concept, largely because of a sour aftertaste that lingers after an unsatisfactory experience with the designer we hired. The plan was for this blog to supplant the website and serve as a forum for us to talk about new artists, great framing design and all of the intangibles that make Frame of Reference unique. So, starting now, we're going to follow through, even if it means less sleep. Here's a little teaser - a new giclee from Wyoming artist Sarah Rogers, who is new to us this season. We've admired her work for years, and are delighted to represent her work here in Bigfork. I'll post a bio and more images here shortly, but until then, feast your eyes on Calfleen!

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